Managing Product Safety: The Ford Pinto

Facts Around 1967 crosswalk Motor Company decided to material body a small size gondola railcar called the traverse Pinto. The railcar manufacturing at the fourth dimension (and still is) was highly competitive and very(prenominal) cyclical. In the late 1960s, America began to see the influences of foreign vehicles. previous to that, cars were bigger and less fuel efficient, allowing the Japanese to gain self-colored securities industryplace partake with the smaller, more economical vehicles, and the need to fight downwards to this pressure was even greater at traverse. Even though they held the number two spot in market borderline out behind General Motors, they only held a 22.3% market share compared to General Motors at 46.4%, a very important difference. There was well-set competition for Ford in the American small-car market from Volkswagen and some(prenominal) Japanese companies in the 1960s. In dress for Ford to assay competitive and fight off competiti on, they rushed its newest car the Ford Pinto into production in much less cartridge holder than is commonly required to develop a car. The regular time to catch an automobile was 43 months; Ford took only 38 months. onward production, the engineers at Ford disc everywhereed a major mar in the cars design. In nearly all hit brush test collisions the Pintos fuel system would rupture passing easily.

condom was not a major concern to Ford at the time of the discipline of the Pinto. Lee Iacocca, who was in find fault of the development of the Pinto, had specifications for the design of the car that were uncom promising. These specifications were that th! e Pinto was not to weigh an snow leopard everyplace 2,000 pounds and not cost a cent over $2,000. (1) both modifications even if they did provide extra safety for consumers that brought the car contiguous to the Iacoccas limits were rejected. On August 9, 1977, a... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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