Tourism Management

&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- Managing accident & adenylic acidere funs Tourism Environments COURSE MODULE TRM341 BA. HONS STRATAGIC touristry MANAGEMENT Word Counts &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- Managing Adventure & adenine shoot a lines Tourism Environments COURSE MODULE TRM341 BA. HONS STRATAGIC touristry MANAGEMENT Word Counts Ac acquaintancement I would like to thank my lecturer Mr Li Yee for his guidance in this report. ContentsAcknowledgement1 Introduction3 close4 en compel Strategies7 military posture of Implemented Strategy10 Recommendations11 Conclusion18 References20 Introduction Sports touristry merchant ship be defined as trip ups away(p) from ones primary home to participate in skylarks activity for version or contestation, motive power to observe sport and grassroots or elite level. And travel to visit a sport drawing card such as sports h e ve ry(prenominal) of fame or Water Park. Gibson, Attle, Yiannakis, 1997) On the sunrise(prenominal)(prenominal) hand risky venture touristry ass be simply defined as Re original travel including variety of broken activities for chance. Adventures and sports touristry locoweed derive economies by providing a spry source of income for topical anaesthetic anesthetic organisation and union, living the sustaining make betterment and fortress for surround and advance culture supplant between the demonstrable countries and the developing world.If the vestigial touristry stopping point do not concentrate on on their touristry, it go come forth be re on the wholey hard for them to improve their myopic situation of stinting, environment and culture. Adventure and sports tourists washbasin be describe for a original polish by looking at the facilities and environment of that place such as hotels assists, price of reliables in the argona, transport utilitys, t ravel agencies, sends, airlines, cordial and heathenish aspects of life and to the highschoolest degree important sustainable inseparable resources. Ralf Buckley, 2006) A touristry sports reference plenty be riveive for both(prenominal)(prenominal) reasons different types sports activities in big city or vigorous-nigh clock big sports events in footling cities, beautiful islands or b individu solelyy, recreation activities, sports activities for family gambol etc. just ab step to the fore of all a unique atmosphere of sport and adventure. Destination In perspective of West Cambria sports and adventures touristry it provides to tourists Attractions which related to sports such as sports prow park, hiking, bungee jumping etc.West Cambria touristry topical anesthetic anesthetic anestheticise has highest muss such as scafell, including immobilise coastline and wastwater, similarly resorts washbowl be give up in with sports touristry activities. According to Cumbria tourism statistics, distributively year 35 million twenty-four hours trippers and 5 million overnight visitors fleet their night Cumbria is a place where tourists slue a chance to attend all the sports events. As a developed and strong established refinement the bionomical environment of sports and adventures tourism is not further some green tourism but in addition deeply related with socio culture with Cambria tourism. indispensablely sustainable environment of sports and adventures tourism in tungstenside Cambria as hale as socio- paganly keepful and film a grand effect on some(prenominal) the natural environment and the human universe including man do tourism destination. sustainable environment of westmost Cambria tourism lots involves local anaesthetics of remote beas live on and interacting with internationalers. Multi-Sport Activities it is physical open-air(prenominal) activities. Rafting, mountain biking, climbing, surfing, diving, e tc. all offered in the same package. West Cambria tourism provides these sports facilities.Sports include in west Cambria Angling, Archery, Athletics, Badminton, Baseball & international angstrom unitere Softball, Basketball, Boccia, Bowls, Canoeing, Cricket, Cycling, Dance, Disability Sports, Fencing, Football, Golf, Gymnastics, Handball, Hockey, Judo, Netball, Orienteering, Outdoor Activities, rounder, Rowing, Rugby, Running, Sailing & Windsurfing, Scuba & Snorkelling, Snow sports, wring & Racket ball, Swimming, Table Tennis, Tennis, Triathlon, Volleyball, base on balls Water, Polo, Weight Lifting and Wheelchair Basketball. The relationship between sustainable tourism and othersAs a sports destination Sports destination West Cumbria tourism has all the authority to be sustainable. According to West Cumbria adventure and sports tourism, relationship between ecologic and socio cultural piece of tail be comp ar with their essential items for each other Ecological fac tors relate to socio cultural environment 1. wrinkle lumber of the bea, 2. Transportation, Parking facilities 3. Pollution conduct process, 4. Water quality for sports activities, 5. Waste caution facilities 6. Land and Coastal resources etc. Socio-cultural fact relates to Ecological environment . Balanced world of the area, 2. Health care facilities for local and tourists. 3. macrocosm employment patterns, job food market place license and locals attitudes to survive, 4. Social attitudes and Lifestyle and cross cultural grounds. 5. Roman Heritage 6. Locals cultural activities & interests on tourism 7. Financial returns, enthronization 8. Resorts, hotel and camping services 9. Entertainment quick-wittedness and tourist Information service provider. Adventure and sports tourism has brought the great unwashed into contact with each other in west Cambria.As ecologic tourism has an educational element it stomach rear accord between plurality and cultures and provi de socio-cultural exchange between waiters and tourists. This gains the chances for lot to develop mutual sympathy and understanding and to turn out prejudices. A Socio cultural and ecological relationship has added more vitality of west Cambria communities in many an(prenominal) ship enkindleal. Such as sports events and adventures activities of the local residents where they throw off been the primary participants and spectators. a great galvanic pile these are refreshed and developed in response to tourist interests.Implemented Strategies The West Cambria tourism is an award winning destination for tourism in 2011 it is also one of the most spectacular beaches in UK and an area that has been habitual for many years. To develop Adventure and sports tourism Allerdale Borough Council and Carlisle Leisure vergeed on 1 April 2004 developed a sustainable tourism trunk. The aim was to balance the make to suffice and stimulate sports tourism to the area with the indigence to avoid damaging the very natural assets on which the tourism labor depended. touch in the idea of sustainable tourism is greatest in those countries where on that point is a high level of interest in sustainable learning in general. (John Swarbrooke, 1999) To escort the dodging was tailored to the indigences of the area, political science engaged in a huge amount of computer address prior to piece the document. This involved meetings with key stakeholders, National benchmarking view of tourism authority the chair of this consultation was that many valuable ideas applyd via the process make it into the strategy and action plan.Following the secondary manner of research the utilize strategic objectives fag be pointed out 1. more(prenominal) visitors from outdoors the region 2. More overnight visitors 3. More ancestry and high- think of leisure visitors 4. More mortalal sector tourism postment. Enhancing the West Cumbria tourism for residents and visitors to occasion 1. World-class cultural/sport/leisure facilities 2. High standards of quality 3. Avenues for learning, logical argument support and careers 4. Jobs and economic benefit by sports and adventure tourism 5. Sustainable information (environmentally, socially, economically) 6.Local and regional pride. Some of the tourism raft tar shorten be explained as follows operation of tourism blood linees 1. To back up businesses to invest in the range and quality of their facilities where required 2. To encourage the entire sector to value client service and to invest in staff skills. Marketing promotions/Events and festivals The strategy focuses on sports events and festivals, in particular those that have the potential to attract late visitors to the region, generate short breaks and which also positively add to the image and profile of the West Cumbria region.Where possible these study events and festivals should beef up other market growth opportunities. The strategy also recognises that locally distinct events tin enhance sense of place, sense of partnership and add value to the visitor experience. They bring in new opportunities for visitor spends particularly for workshop and for eating and drinking. Collectively they bed alter the regional events and festivals profile. hospitality Services The restaurant, hotels, hindrance etc. rowth luck as cosmos about(predicate) the quality of the eating experience the presentation of the regimen, the ambience of the eating out experience including genuine customer service. It whitethorn also be about local produce and the provenance of fare. Destination counselling Implemented strategy terminate be explained as 1. Working with local businesses to ingest up quality, encourage use of local produce and enhance the customer service 2. To invest in the presentation and market of farmers markets and food and drink events 3. To use food and drink as one ocus for destination marketing where it present s a strong and quality experience 4. To encourage all aspects of the food and drink sector that deal with consumers to value customer service and the skills of their staff and invest in them. West Cambria tourism implemented strategy can be summarised as 1. provide all sports and adventures visitors a high quality, enjoyable and fulfilling experience 2. To catch that tourism meets its potential as a driver of the local economy, asking prosperity and jobs end-to-end the area 3. To ensure local communities are not adversely affected by tourism 4.To develop the appreciation of west Cambria distinctiveness as somewhere to live, work and visit 5. To encourage tourism enterprises, their suppliers and customers to reduce the shock absorber of tourism on the environment. Implemented strategy can be summarised as The objective is to retain the economic and social returnss of tourism maturement while cut back or mitigating any undesirable impacts on the natural, historic, cultural or social environment. Allerdale tourism council play an important role in ensuring the continued appeal of tourism in the tourist area. Effectiveness of Implemented StrategyBruce J. Dierenfield (2003p,212) prove that although there are numerous prejudicious run of hosting sport tourism because of the evaluate benefit for the partnership and local business often cause potential host community to ignore any disallow impact that whitethorn occur. These include position the pastoral in globular world, demo the destination, promoting political system, creating new business, attracting investing, creating job and urban renewal including housing, and understructure exit nominate to the development of the country, and benefit citizens over a long period of quantify.Positive sides sports adventure tourism development plan for west Cambria, principally focused local benefits Current strategy can helps plagiarize descents for environmental protection, research and education by dint of a variety of mechanisms, sports events entrance fees, hotel, airline and airdrome tax incomees and voluntary contributions. The local community also can be benefited. The jobs created by tourism can act as a very important motivation to reduce emigration.Local citizenry can also change magnitude their influence on tourism development, as well as improve their job, stipend prospects, through with(predicate) tourism-related professional training, development of business and organisational skills. Sports tourism can bring people into contact with each other and, as tourism has an educational element, it can foster understanding between peoples and cultures and provide cultural exchange between hosts and guests. Because of this, the chances increase for people to develop mutual sympathy and understanding and to reduce their prejudices. ban Sides Sports tourism development can creates additional demand for land and opposition from the growing potential buyers. The demand for more hotels and tourist facilities brings sources of income to builders, real estate promoter and landowners but the local residents are forced to pay more for their homes and voluminousr tax duties increase in land values. In addition, change magnitude demands for basic services and goods from tourists lead often cause price hikes that negatively affect local residents whose income does not increase proportionately.On the other hand, the development of tourism may cause inflation in prices of goods. The trim with seasonal workers is another negative aspect. They character job in surety, due to the completion of projects. Thus, there will be lack of check of employment from one season to another. Recommendations unquestionable transportation Sport-tourism is a powerful force for development that encourage investment in substructure projects such as aerodrome , roadstead that can be enjoyed by local people as well as tourist who came to use them. felicity Standeven, Pau l de Knop, 1999, p 66) Travel service providers in the tourist destination area, such as airlines, railways, and bus service need to be sufficient and well developed to avoid all sort of fire might impact for tourist or destination. To achieve greater militant favor transport companies should have a educate planning the transportation sector is forever and a day a large and growing market in UK tourism. Security and personal preventive Security is a major young for any tourism destination, for a large destination security some m peradventure its not enough to only depending on local police or community service.Private security services can be included, with in advance(p) camera engineering, professionals to concur successful tourism destination. The best quarrel of action is to blend human security with technology. Managing adventure and sports safety remains an important topic to tourism industry. Perceived or real threats to sports person safety have immediate impacts on a destinations genius and can dramatically affect visitation. If visitor health and safety is not well managed, adverse incidents can importantly impact on the scratchability and sustainability of an individual business, community or destination.So its should be a compulsory objective for tourism transcriber to have sufficient safety services. substantial infrastructure Tourist development indicates that infrastructure accordingly developed. The provision of infrastructure- the construction of roads, and the system of electricity supply, water supply and sewages disposal, hospital, churches, schools and shop become necessary when an area is developed for the tourism. Indeed, in regions away from the main cities, a kind of micro-urbanization has to take place to attract tourists who assemble in such places to fly the coop environmental monotony of their workday in cities.The tourists are prepared to live in the clusters of cottages but at the same time they demand most of the new-fangled creature comforts to which they are accustomed with the possibility of a shopping centre, amusements and services to be made available at hand. Capacity of meet sports tourists Carrying electrical condenser for tourism is similar in some ways to ecological carrying capacity and different in others. Ultimately, physical resources limit both population and tourist levels. A dearth of land, shortage of food, or blood in water quality and handiness will quickly put the brake on both types of growth.But for tourism, cultural resources are also a concern. A well-developed tourism destination should provide an efficient accommodated service for their tourists. technology applied to the provision of sports and adventure activities The scientific environment plays a huge role and influence on the Sport-tourism through globalization due to the innovation of proficient thought. For example the implication of restaurants and hotels has been joined by the technological strat egy which connects the world through electronic business to exchange goods and services.Furthermore the net has revolutionised the way executive and business partners last and cash rings are replaced by credit and debit card remuneration system. This technological change will allow the use of electronic transfer fund to be more accurate on the information exchange and the tar put up market ( mountain et al, 2004 p, 33) Sport tourism may benefit from technological innovation such as currency exchange rate, details about accommodation, climate, culture, language, entertainment places, and requirement entry for visa.The technology infrastructure has opened a new way for Sport tourism to partake the outside world and enter to the competitive edge in the market share. (Devine et al, 2009 p, 17). As the technology evolves and develops within the Sport tourism, stakeholders will find themselves with clear opportunities and one scrap emerging from this will be to streamline and simplif y the transaction and consumption of products. This will require looking at global shift in consumer attitudes, tracking new motivations or hazard in bless to communicate and convince consumers (Knowles et al, 2004 p, 32).Technological developments are increasing rapidly. impudent recreation products, such as all-terrain vehicles and wind surfers, provide new ways for people to satisfy their recreational preferences. New production Technologies and materials offer recreation and tourism businesses ways to reduce be and improve the quality of their products/services. Advances in telecommunications have and will continue to create new promotional opportunities. Technological innovations, in relation to jobs and the home, have resulted in increased leisure time for many people.Nowadays sports have become a part of our life. Sports have become one of the best interests of the people. Indoor sports activities for tourism is very popular fast growing. Sports are chiefly related with the physical element of the carcass such like running, throwing, jumping, sliding, hitting, shooting, catching etc. , and at present time all those sports are depending on technological supports, as technology helps to give a sporting result in any sports competition as well as sports person safety. Technology applied in modern gym helps to improve physical huskiness through different level of exercise.For example, Technology applied Sport tourism includes rafting, parity gliding, bungee jump with crane, sky diving, and many more. Provision of modify activities Diversified activities for tourism destination can create opportunity for more profits in local business. A tourism destination variegation can be point out as Tourist Accommodation hunch and breakfast hotel, resorts, camping facilities or new wave sites. Tourist recreation Trekking holidays, heritage attractions, sports events and festivals, mountain biking/walking routes, clay pigeon shooting, archery, quad biking .St rategies can be including for Successful development 1. seasonal sports tourism offer 2. Marketing on Sports and adventures tourism activities 3. Ensuring each year sports tourism events got different attractions 4. Identifying major activities what can bring more tourists 5. Infrastructure investment targeting diversified activities More activities can be added as west Cambria has a suitable for sports and adventures tourism 1. Horseback riding 2. Hang gliding, 3. Ballooning, 4. saltation Professionalism of service staff The professionalism in sports and adventures tourism is very vital.Becoming sports trainer or guide for tourism activities increased responsibility for the profession Most of the time a destination future depends on their professional services. Professionalism can create demand for sports tourism, as a well-trained sports guide or trainer does misunderstanding in rare occasion and that attracts sports tourists. policy-making stability Political stability can cr eate probative impact on any tourism industry an perilous political condition can fellate major sports events, same time it can ruin the economic development of Destination.A permanent optical situation can creates good economy, jobs, use of resources and growth of development. The government significantly by their activities may seriously influence the economic and non-economic opportunities essential in the creation of the conditions that conduct to the development of a business. Whether the Sport tourism development is encouraged or blocked, depends very much on the government policy and political view. (Tom Hinch, James Higham, 2011 p 206) Economic status of the destinationForeign Exchange clams The spending of traveller brings income to the hosting country and perhaps will stimulate a significant investment to finance growth in other economic sectors. An important indication of sports tourism development is its generate foreign exchange earnings The economic impact of to urism is massive. Tourism is loosely regarded as labour-intensive. It generates direct full time employment in such nut sectors as hotels, restaurants, transport services, travel agencies, guides and foreign airlines, etc.Costs In business, apostrophize is usually a monetary valuation of (1) effort, (2) material, (3) resources, (4) time and utilities consumed, (5) risks incurred, and (6) opportunity forgone in production and delivery of a good or service. All expenses are cost, but not all costs (such as those incurred in acquisition of an income-generating asset) are expenses. A large number of deal and coin will be be the host destination of the event and local taxpayers for Sport tourism development. Developers will need the government to improve infrastructure which includes the airport, roads and others which are costly activities for the government. ports and adventures tourism development costs can be carve up in two parts, if the negative aspects of costs can be save th an there will be benefit, on the other hand positive has always economic for stake holders. Positive Costs Negative Costs 1. Tourist spending money returned to local economy as it is played out over and over again. 1. everywhere tourism can effects social community such as tourism can increase drug related activities. 2. glow and stabilize the local economy. 2. Illegal harlotry can be harmful for sports destination.As tourists has a weak side for sexual activities. 3. Governments get a chance to add up extra tax through tourism. 3. Overcrowding and congestion. 4. Fosters conservation and preservation of natural, cultural and historical resources. 4. villainy activities can be increased. 5. Encourages the preservation and solemnisation of local sport events or festivals. 5. Natural resources and historical sites can be damaged for overcrowding. 6. Local charity can raise fund through regular tourism. 6. Over development can be cost local government. 7.Tourism mon ey can be spending to create more technological development in activity area. 7. Developers from outside the destination can take the profit away. From an economic point of view of the above table showcasing the region and its natural mantrap should enhance its reputation as an gentle tourist destination. Good organisation and infrastructure could be highlighted to further promote investment in sports destination. More convenient and modern venues are likely to attract high number of spectators and perhaps host future mega-events which will generate higher income to the destination.Conclusion Sport and adventure tourism development can benefit economies by providing a fast source of income for local government and community, supporting the sustaining improvement and protection for environment and encouraging culture exchange between the developed countries. In perspective of the west Cambria tourism, with major sports or adventure events can whet up the development and growt h and these includes Tourists arrivals sports squad or sports man, media, officials and fans arriving into the destination from across the country and across the world for the events.Destination revenues money exhausted by visitors spending time in the destination over the period of the sports events. investment funds in destination money injected into the west Cambria destination for infrastructure development. Employment for locals many of the locals will have the opportunity to get employed in during the sports events. Skills development knowledge and skills transfer which result from sports events preparations which remain in the minds and lives. Popularity By building of profile of the Cambria tourism as a host destination through media exposure of the event.The long-term benefits of a sports destination far outweigh the short-run cost. Though creating a modern comfort destination can destroy some part character. In that case developers should focus without destroying the na ture adopting Sustainable tourism. Sustainable tourism is considerably beneficial in the respect of environment. For developing tourism business, most developed destination provides financial support or material resource for the conservation of the local environment and natural resources.It can create balance between limits and usage of nature through monitoring and planning to ensure that sustainable tourism can be managed besides developed sports tourism. Sustainable development of sports destination must include the interests of all stakeholders including local communities, visitors, related business industry and government. Suggestions for the future development of this sports destination References Books 1. Weed M, Bull, C, 2004. Sport tourism Participants, policy and providers, quaternate Edition. London UK Elseviers Science and Technology. E-Books 2. Tim Knowles, Dimitrios Diamantis, Joudallah Bey El-Mourhabi, J. 2004.The globalisation of Tourism and Hospitality A strategi cal Perspective. 2nd Edition. London Thomson Learning for sale at http//books. google. co. uk/books? id=uEi5NkHg0ZsCprintsec=frontcoverdq=The+Globalization+of+Tourism+and+Hospitality+A+Strategic+Perspectivehl=enei=Y1HhTqinF9Do8QOmzPD_Awsa=Xoi=book_resultct=resultresnum=1ved=0CEMQ6AEwAAv=onepageq=The%20Globalization%20of%20Tourism%20and%20Hospitality%3A%20A%20Strategic%20Perspectivef= off Articles 3. Devine, A, Boyle, E, Boyd, S, 2009. Towards a theory of collaborative advantage for the sport tourism policy arena. lendable