SWOT Analysis on Electronic Arts Sports Essay

Background of the CompanyElectronic Arts (EA) are an world-wide organization that deals with the development, marketing, publishing and distribution of video games all over the world. US census bureau identified electronic arts as packet publishers industry. EA is well-established and independent producers of video games and according to the study by Thompson (2007), EA do orbiculate market up to $35 billion. In 2005, it was observed that the US do sales up to $7 billion along with the video games made by EA, and this amount was predicted to grow more in order, to set a record. The prediction was made on the analysis that retailers would be purchasing an Xbox 360, Sonys new play station and Nintendo Wii in bulk. But, unfortunately, the originality of new consoles tapered finish and a decline in sale was observed by 2010. at that place are various factors that contribute to progress the popularity and demands of video games among masses.Likewise, these video games were made, th emed and styled to recompense needs of all age groups specifically youth. Secondly, graphics play an essential part in expanding the fame and demand of video games. EA showed a tremendous ripening in the global market by meeting the needs of customers and by marketed the items properly, exactly according to the increasing budgets, sale promotions and advertisement levels.The growth of the order is evidenced that from the increased employee requirement and industry size. No matter, up to what slip away the company has grown, in the competitive market there are ceaselessly some opportunities, and threats that based on the companys strengths and weaknesses (Allen, Blakeman, & DeMaiolo, 2011). This paper serves to grant the SWOT analysis of EA sports video games in order to evaluate that where EA sports stands in the globalManfred, T. (2013, September 26). EA Sports Cancels Its College Football Video Game Amid A flutter Of Lawsuits. Retrieved November 17, 2013, from businessinsi der.com http//www.businessinsider.com/ea-sports-cancels-ncaa-football-videogame-2013