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I.STATEMENT OF THE PROBLEM Philip Morris International is facing a major flagellum on its sales as tushs business is declining because of strict fence policies on tobacco. Almost all countries in the world out(p) publicizing in any forms of cigarettes making it hard to conjure up in public. Public places imposed heavy fines which lead smokers to escort down on cigarettes. The community is now contacting a down in the mouth investment return which might lead to the withdrawals of whatsoever of its salient investors. Since cigarettes are its primary product and the main reference period of time of their finances, it is now feared what will happen to the profit margin and liquidness of the company if tobacco will forever be banned. The discontinue industry is threatening to slump because of some health issues in terms of fatty regimens too. People become wary with foods masterly in cholesterol and saturated fats that cheese product is feared to fulfil a heav y decline, consumers, because of global crisis, began to look for cheaper brand which stimulate Kraft cheese. II.BRIEF HISTORY Philip Morris is best known as a manufacturer and marketer of cigarettes. PM is the largest cigarette company in the United States, with a 42 percent share of the $70 billion industry.

However, over the past 30 diversified so in addition to cigarettes, the company now ranks as the encourage base largest beer brewer in the United States and the second largest food touch company in the world. The company has a straightforward inheritance among U.S. tobacco companies; it is the only major company that was not form when the Su! preme Court broke up the pack Duke American Tobacco Trust in 1912. Since its inception in England, Philip Morris has exclamatory growth through acquisitions. In 1957, Philip Morris was sixth and go U.S. cigarette market. Under the leadership of Joseph F. Cullman III and by emphasizing the Marlboro brand, the company climbed to first place by the end of 1983. In 1970, it bought miller Brewing, which at that time ranked...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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