Breifing Report

Marketing In labialize one we had a promotions lam out of $1400. As a result, daze had a thickening awareness of 70%. Our gross revenue calculate for the first recur was $ hundred0. This resulted in customer handiness of 35%. We impairmentd Daze at $35 and were qualified to obtain a market care of 22% in the lofty technical school share and 16% in the secondary tech segment. We expected gross sales at 1400 units and had actual sales of 1459 units. In Rounds two and three we discrete to increase our sales calculate to $1800. This resulted in customer accessibility of 43% in move two and 48% in rounds three. In Round two we once more foretaste sales of 1400 units but missed our nates by 72 units. In Round three we introduced aphotic and defy which we bespeak sales of vitamin D units and sold middling less. We envision sales of 1 five hundred for Daze but actual sales were only 1207. In round four we increased our promotions budget to $2000. This resulted in 100% customer awareness of Daze. At this hitch we had also indomitable that we would no longer target the eminent tech segment. Our centralize on the low tech segment allowed us to gravel 20 percent of the market. We had cumulative sales of 2293 units. shadowy and act again beat our forecast of 500 units ever so slightly while Daze again failed to reach our forecast of 1500 units.

In round 5 we piece our promotions budget at $4000 and our sales budget at $3000. We forecast sales of 500 units for both Dare and Dare, again come across our target. Our sales forecast fo r daze was 1900 units. Although, the past ! round Daze had failed to eff up to the hype we were confident it would in round six. We had dropped the price to $27 and had totally converted from a high tech product to a low tech product. positive sales for Daze were 1850 unit, just inadequate of our estimate. In round 6 we increased our sales budget and decreased our promotions budget since our products already had 100% customer awareness. We sold 600 units of both Dare and Dark meeting our forecast but fell short of our forecast...If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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